Kinder Pillar is an industry leader in advanced elementary school curriculum. They reached out to Masterbrain with the goal of translating printed textbooks into a digital educational playground that captivated an elite student demographic. We began our work by crafting a refreshed brand identity to reflect the fun and unexpected nature of the brand. With our focus on the user experience and interactivity, we worked with Kinder Pillar to concept a mobile app and web experience that brings the comic-book style textbooks to life while driving parents to purchase.
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A gaming experience that stimulates students visually and mentally
- Concept
- User Journey
- UX / UI
- Web Design
- Game Design
- Brand Strategy
- Visual Identity
- Web Product
- Mobile App
highlights
Gamification of math lessons
Credible yet whimsical
The Kinder Pillar brand needed to resonate with students and parents alike. While students are visual learners, parents are looking for the rigorous math lessons, customer value and the approach behind the curriculum. We identified and targeted the different key user groups and created customer-centric experiences. The mobile app is focused on engaging the student to learn, while the web product speaks directly to parents.
Users journeys
The user journey and conversion points were meticulously planned out for the web product and mobile application. Encouragement, entertainment, and memorable interaction was the focus for students. While essential information, outstanding curriculum, and the brand’s innovative approach to challenging students was the approach utilized for parents. Quick checkouts with free trials and textbook upsells were also combined to improve cart totals.
Build a Beast
Stars & Trophies
Progress Bars
Beast Parts
Training Math Beasts
Wireframes
More than just good looks.
Behind the creative web and app design lies months of strategic collaboration. By identifying emerging trends in online gaming and online education we setout to merge the two. We mapped the student journey though the app creating a sticky experience with immediate feedback on actions and highlighting accomplishments. Through the parental view users can see progress, identity areas of improvement, set goals and receive regular notifications. We have equipped both parents and students with the tools to facilitate e-learning in the digital arena, that is both measurable and actionable.
