pets world designs and manufactures dog toys and gear so people can enjoy fun, healthy, memorable moments with manâ€™s best friend. The key challenge for these product design experts was twofold. First, with a growing product portfolio, customers were still learning about the brand for the first time. Secondly, interested consumers were often uncertain about what products were best suited for their unique companion. By crafting an eCommerce experience that responds to user input, we made sure customers would be able explore all of pets worldâ€™s innovative products up close and tailor searches to their dogsâ€™ unique personality. With a focus on an active, educational, canine-centric lifestyle, the web product is now a hub for dog lovers everywhere.